Must A Wannabe Influencer Friend Stop Using Me for Content?

One Side: One Friend's Perspective

Sometimes I'm recorded while having a meal. I’ll see myself on her Instagram – it feels like a jumpscare.

A close companion of a decade, Marielle, calls herself the “creativity monarch”. It’s fun for a short while, but it weighs on our relationship.

She is an extrovert, she feels the need to document everything all the time. When we eat out, she says, “The camera eats first,” and takes photos with bright lighting, which induces embarrassment. I don’t like it when other people see her performing for the camera – I experience secondhand embarrassment. It also frustrates me because meals lose their warmth.

She isn’t exactly an influencer yet, but she is trying to be. She creates video blogs about city life, her daily routine, and her styling career. The material is quality, credit where it's due, but I prefer not to be involved. On occasion she films me while I’m eating, or simply tagging along. I’ll see myself on her feed afterwards, and it comes like a surprise: I’ll have bare-faced, making a strange expression or be captured mid-bite. It’s uncomfortable.

Marielle also anticipates that I will to record her at inopportune moments. Sometimes I’ll be talking to someone else, or we’ll just be hanging out in the street. I feel like our friendship has turned into me being her unpaid videographer. She could easily employ someone if she wanted high-quality content. When I brought up my unease about this arrangement, she brushed it off. She’s taken me to several industry functions, which was nice, but that doesn’t make up for all the energy I invest assisting her make content.

I appreciate that she has supported me with my career in design, but I don’t want our connection to become merely a tally of favours. I don’t feel she's insincere or dishonest, but at times I feel that if recording starts, we will start performing in a way that makes us look good for her channel.

She will say, “OK, look happy!” and record me laughing with another. It’s so silly. I need her to understand that our 10-year friendship still has boundaries. I love being with her, but I also want to enjoy it without being filmed, edited, or posted for an audience. I am not a accessory for her Instagram.

The Defence: The Content Creator's View

I hope my friend to see that the content we make together can get us a foot in the door.

I am passionate about shooting content. It’s not just a hobby; it's integral to who I am. Creating videos and documenting experiences online allows me to express myself and connect with people in novel forms.

I wouldn't label myself as a professional creator yet, but it’s smart to generate income from your passions. I admire people on TikTok who execute that style of casual, DIY film-making.

Creating content is my interpretation of engaging with life: noticing the details, sharing them with an viewership that appreciates the craft behind it. It's never my aim to make my friend uncomfortable. Bringing her to industry events was my way of offering access, providing her a chance to experience exclusive moments that could help her professional path too. That isn't blackmail, it’s just being realistic.

I’d still take her to such functions even if she refused to assist me, but I desire her to see what the work we make together can achieve: a foot in the door. I know not all people likes being on camera, but often unplanned moments is what makes content authentic. Being recorded occasionally is part and parcel of being my companion. I'd remove anything she asked, but she has never asked yet.

I don’t expect anyone to be my personal videographer, but companions help each other in small ways. I thought filming a clip here or there would be fun for her. Innovation thrives in partnership, and having Beth around makes endeavors energetic and pleasurable. I never force her to participate in anything, and I would never deliberately humiliate her. But creating content jointly sometimes is part of how I record our shared experiences.

I cherish Beth’s friendship profoundly and don’t want making videos to drive a wedge between us. I am ready to find middle ground: like asking before filming, and steering clear of shots that might make her uncomfortable.

This is not about control, it's regarding sharing my world while still respecting hers. Clearly making content is not a replacement for genuine friendship: it's merely part of how I live my life and I want her to be involved in a way that’s enjoyable for each of us.

The Jury: Reader Opinions

Should Marielle stop recording herself and her friend when they are socializing?

Nothing is more uncomfortable than having a companion film you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my work. Perhaps she can find like-minded creators to collaborate with. Given the uncertain future of technology, human connections are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something professionally, you can’t ask your friends for assistance every time, even if they have done it before. While she enjoys creating, that doesn’t mean everyone around her is willing material. She must to respect Beth’s privacy.
Ankit, 26

Marielle might love producing videos and showing off her life publicly, but it’s not for everyone. It’s nice she has helped Beth’s career, but she needs to hear what her friend desires.
Emma, 27

It sounds like you care about each other, so hold on to that and ensure it’s the priority in your relationship. Create some authentic memories, where true emotions are preserved, not digital scrapbooks. In fact, celebrities who seem to reveal their worlds actually have more privacy than it appears.
Sarah, 53

She seems to be not fully engaged nor authentic when they're together – she's on the job. Each appears confused as to what’s reasonable. The solution lies not in trying to change one another, but in each setting defined boundaries around what is comfortable to them and seeing if there is an acceptable middle ground.
Barbara, 71

Your Turn to Be the Judge

Consider this question: is Marielle over-exposing their friendship?

John Hart
John Hart

A seasoned gaming analyst with over a decade of experience in online casinos and slot machine mechanics.